Um, I don't really know what colors I like...

One thing I've learned about starting your own small business is that you need to have an identity. Some people just have their name, or an icon and that's fine, but I wanted something more.

I was recently in the market for a logo and an identity package to go along with my oh so clever name (I'm still pretty high on myself for that one thank-you-very-much). I showed a very dear friend of mine some past work of the person I was thinking of hiring to do my logo, and he made an interesting point. The logos that this person had done had absolutely nothing to do with the actual person or the services they offered.

Luckily for me this very dear friend of mine also happens to be my favorite artist. Ever. He volunteered to come up with some ideas for me and within an hour he sent over a few sketches of his idea. What he proposed was playing more into the fun and playful aspect of my personality (it's there. Somewhere).

He actually surprised me by doing the logo in full color and incorporating a cardinal into the logo for personal reasons. We went back and forth on whether or not I should wear glasses since I do in real life. I thought they looked kind of goofy but he insisted. He won.

Anyway, here it is in all it's glory. It still needs some refining but I pretty much love it with all of my heart.

Enjoy!

DiAnne